Resources Library by ANA

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Jonathan Brown

June 15, 1992

Sectoral development of production and marketing in Germany

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Marianne Altmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1992

Recession and the financial decisions of smaller businesses

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Nick Watkins

June 15, 1992

The decline and fall of manufacturer branding

Three propositions are presented: 1. Branding control is passing from the manufacturer to the retailer- Market power has moved historically from the wholesaler to the manufacturer and now lies with the retailer - Manufacturers will become suppliers...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: William Ramsay

June 15, 1992

New qualitative studies

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Pascal Fleury

January 1, 1987

The 'new' qualitative research: The reasons why?

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984E.S.O.M.A.R. Rome Congress.

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

January 1, 1987

Magazines during recession

Abroad the economic conditions of Denmark are considered to be favourable, compared with many other European countries, a truth with many modifications, participated in the general economic growth of the western societies, bringing the standard of...

Catalogue: Seminar 1985: Quality In Publishing

Author: Søren Heede

November 27, 1985

The challenge from television

The paper examines the printed media in Europe from the point of view of the advertiser and his advertising agencies, with reference to the emerging importance of the electronic audio-visual media. It attempts to trace shifting consumer priorities...

Catalogue: Seminar 1985: Quality In Publishing

Author: Charles C. Dawson

November 27, 1985

Automation and the quality of services

In the eighties banks are confronted with recession; some bankers believe that automation is the answer to this problem. We think that both automation and personal service are necessary to yield a perceived high quality of financial services. After...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Philip P. Todd

February 1, 1985